Marketing Executive

About the opportunity 

We’re a New Zealand–founded company on a mission to bring people together over great food — and the UK is our next big chapter. As our Marketing Executive, you’ll help accelerate and lead our growth in this key market. This newly created, remote role is your chance to run impactful campaigns, collaborate globally, and make a real difference from day one.

About us

At First Table, our vision is simple: to be the first place diners go to book a table.

Proudly established in Queenstown, New Zealand - where our head office is based -  we've been leading the charge in the hospitality tech industry for over a decade, with operations spanning New Zealand, Australia, and the UK. We're not just a "deals website" or another booking app; we're a platform that fosters restaurant discovery and connects people over their shared love of food.

Through our clever tech, we help restaurants get their night off to a great start and give diners a compelling reason to try somewhere new. It’s a win-win. From early bird offers to full-price reservations, we make discovering and booking great dining experiences fast, easy, and rewarding.

Learn more about our story here: www.firsttable.co.nz/our-story

About the role

We are looking for a highly skilled and creative Marketing Executive, based in London to play a pivotal role in shaping and executing our marketing strategy across the United Kingdom - our key growth market. 

This is a newly created position reporting directly to our New Zealand-based Marketing and Communications Manager and working closely with our UK Country Manager. You’ll manage day-to-day B2C and B2B marketing activities, with an e-commerce focus, delivering brand-aligned, high-performing, campaigns that drive diner engagement and restaurant partnership across UK cities.

With the UK at the heart of our FY’26 Strategic Priorities, including growth in existing hubs like London and expansion into 5-9 new cities, this is a chance to make real impact. You’ll be supported by our Philippines-based marketing support team, who bring operational expertise in campaign delivery, content production, and digital execution.

What you’ll be doing

• Working with our offshore marketing team, ensuring all business-as-usual activities in the UK are executed efficiently, on time, and in full alignment with our brand standards

• Working alongside our New Zealand-based marketing leadership team (Marketing and Communications Manager and Head of Performance Marketing) to develop and execute our United Kingdom marketing strategy

• Managing our email marketing efforts — from planning to execution — engaging and growing our database of UK foodies with compelling content and offers 

• Engaging with media, brand advocates and social media influencers to amplify the First Table story through PR campaigns and strategic collaborations 

• Championing the First Table brand, ensuring all activities align with  our brand guidelines guidelines, values and tone-of-voice  

• Writing clear, compelling, story-driven and on-brand copy for digital channels, including but not limited to email marketing, website and app content, social media, paid media, giveaway promotions, blogs (long form and short form) and PR

• Assisting in establishing B2C and B2B partnerships to tap into new audience segments

What you’ll bring

You’re a creative, commercially minded marketer who thrives in a dynamic environment and is ready to take ownership of campaigns that drive real results. Ideally, you will bring:

• At least 3-4 years experience in a similar role

• Proven experience in a similar B2C marketing position in e-commerce or SaaS

• Experience with consumer acquisition and activation via email marketing

• Understanding of brand and marketing strategy and the ability to implement campaigns that drive growth

• Strong content instincts and communication skills, with the ability to craft compelling messages that resonates with diverse audiences

• Strong time management skills with the ability to meet tight deadlines

• A team-focused approach with the ability to provide constructive feedback

• Passion for working in a fast-moving work environment and the flexibility to adapt as we scale

• The ability to adapt and solve complex problems in innovative ways

• Experience using Silverstripe CMS is an advantage but not essential

• The legal right to work in the United Kingdom 

Why you’ll love working with us

• 37.5 hours per week (full-time) with flexible working hours and the autonomy to manage your own schedule

• Work from home, with all the support and structure you need to thrive remotely

• Receive a monthly work-from-home and phone allowance to support your remote setup and connectivity

• Play a key role in shaping the UK market, contributing directly to our strategic growth priorities in a high-impact, newly created role

• Collaborate with a passionate and supportive global team, including our UK Country Manager, New Zealand-based marketing team, and our Philippines-based marketing support crew

• Free First Table bookings as a team member perk

• Head Office based in Queenstown, New Zealand with opportunities to connect in person

• A great company culture where no day is ever dull - we’re a close-knit, food loving team proud to support one another and be part of an award-winning global brand
  

What are the next steps?

Are you ready to take on this highly impactful role as our UK based Marketing Executive? Please submit your application, including your resume and tailored cover letter, via Indeed. Cover letters provide valuable insights for our Hiring Managers, so let us know what excites you about this opportunity, and how your experience makes you the right person for the role. Applications close on Sunday 27 April 2025, but we’ll be reviewing and progressing applications as they come in. 

Things to keep in mind: 

• Applications with no cover letter will not be considered for this role

• Applicants must already be London-based to be considered for this role

• Applicants for this position must have pre-existing rights to work in the UK

• Only applicants who have been shortlisted will be contacted